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Muffin Man
Welcome to Muffin Man Bakery! When the owner needed a quick rebrand with just three weeks until their grand opening, they turned to me for a fresh, playful, and modern logo to complement their unique specialty menu of delicious muffins.
I brainstormed and presented three different concepts, each capturing the spirit of the bakery in a unique way. In the end, the "muffin running man" stole the show. This whimsical design, bursting with energy and fun, perfectly represented the lively vibe of Muffin Man Bakery.
To complete the rebrand, I created patterns that could be applied across all packaging, uniforms, and aprons, ensuring a cohesive and eye-catching look.
Company
Self-initiated
Deliverables
Branding
Social Media
THE
CONCEPT
The client wanted to use their existing colour palette of blue, cream and white. This gave me a head start in terms of logo design. Blue creates a sense trust, stability and tranquility which represent their brand accurately.
From there, the muffin "running man" was an appropriate reflection of the what the colours convey. The mascot holds an element of playfulness and approachability as well as being a professional brand.
WHAT MAKES THEM UNIQUE
Handmade with Love. Every muffin, bread loaf and pastry is made fresh daily, using time - honoured techniques and the finest ingredients. Muffin Man is proud to source their ingredients from local farmers and suppliers whenever possible. Muffin Man isn’t just a bakery; it’s a place where friends gather, smiles are shared, and memories are made.
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