Gourmet Hot Dogs is a local Hot Dog vendor in my community. They have newly changed ownership and were seeking a new logo. The previous logo was outdated and poorly executed. It lacked personality and brand recognition. Elements are sporadically placed with little thought and consideration.

The bold new logo will be complimented by professional imagery and cohesive brand colours. This will ensure a solid recognition of the Hot Dog stand and will create familiarity and dependability.