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HelloFresh
The HelloFresh Group is revolutionising the food supply chain with a customer-centric, data-driven approach. They provide a wide range of high-quality food solutions, including meal kits, ready-to-eat meals and more directly to customers' doorsteps all over the world.
I had the privelage of being one of two Graphic Designers who produced 60+ recipe cards weekly for the AU & NZ markets, ensuring timely delivery for all food boxes with very tight turnaround times.
Company
Live
Deliverables
Print Production
OOH Campaigns
Website
THE
CHALLENGES
Contingency plans were essential as last minute changes were always required depending on unpredictable food shortages any given week. I coordinated closely with multiple departments to streamline production processes and ensured edits were made in time for print production of all cards.
Clear communication was essential across teams to maintain consistency and quality in recipe card design.
CLASSIC CARD (BACK)
CLASSIC CARD (FRONT)
DESSERT CARD (BACK)
DESSERT CARD (FRONT)
GOURMET CARD (BACK)
GOURMET CARD (FRONT)
PARTNERSHIPS
HelloFresh has been proud to partner with Australia Zoo. Robert Irwin features regularly on HelloFresh socials promoting stacks of giveaways including Crocodile lodge stays, flights and even a private tour of the animal hospital with Robert Irwin himself.
Echidnas and tortoises have even made cameos on Robert's cooking videos, making them a wholesome and hilarious watch.
HelloFresh has also been a long time partner with Foodbank and OzHarvest, regularly donating food surplus' to those who need it most. The staff also have a volunteer program where employees take part in packing boxes for these outstanding organisations.
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